Niko Partners: Asia is 54% of the $1B global esports market

By Dean Takahashi

The Asia esports market is more than 54% of the $1 billion dollar global esports market, according to market researcher Niko Partners.

Asia is the world’s largest and most important region for esports, and esports generated $543.8 million in revenues in the region in 2020, a 4.9% increase over 2019 despite the challenges of COVID-19, Niko Partners said. During 2020, esports operators had to shut down their physical events and shift to digital broadcasts of their events. Yet the Asian market still managed to grow and it remains on a strong course in 2021. Revenues for 2021 will likely be close to $600 million, or 10.5% growth over 2020.

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